Category Archives: CSR

Butterfly Child

When you stand in front of parents of primary school kids to speak about internet safety, you have to expect the unexpected. However prepared as I thought I was when I attended Scoil na mBuachailli Clonakilty last week nothing could have prepared me for what came next.

Scoil na mBuachailli, or the Boys School for my non Irish friends, are long known for being a very progressive primary school driven by a very broadminded headmaster in Barth Harrington. So when I heard that their new Christmas song involved some African music I wasn’t exactly shocked.

However what I didn’t realise was that the song was a full collaboration with a primary school from the Samburu tribe in Kenya, also known as the Butterfly people due to their colourful clothing. The collaboration was coordinated by the Thorn Tree Project to raise money for the education of Samburu children – from Kindergarten to College.

This is the point where you stop reading, put on your headphones and click the video below. I hope you will be as moved as I was to see what a group of 8-12 year olds can do with a little help from their teachers.

When you see what these kids and teachers have done, you have to ask the question, what can I do to help? Thankfully, that’s as easy as 1.2.3.

  1. Buy the song from iTunes for €0.99 by clicking here or donate via JustGiving.
  2. Share this with your network on Facebook, Linkedin, Instagram, Twitter or any other forum.
  3. Watch the video again with a warm fuzzy felling knowing that you’ve done your bit to help a great initiative.

Posted by Derek Gallagher

Internet Safety for Kids & Families

Our Global Outreach

Blog 1
To date, that means:

 134,230 people engaged with our international youth campaign ‘What’s Your Story?’
 93,695 kids and 259,459 parents/teachers have engaged with our global ISKF education programs.

Thanks to our 500+ Trend Micro volunteers around the world, Trend Micro has gained a strong reputation for rolling up our sleeves and getting involved in our local communities. We are making a real difference in promoting the safe, responsible and successful use of the internet and technology.

Ashley Millar talks about Real Community Impact in Australia
Thousands of kids, parents and teachers nationwide engaged with ‘What’s your Story?’ Australia in 2015. As part of ‘Stay Smart Online’ week the Australian government partnered up with Trend Micro hosting the award ceremony at their Parliament House in Canberra where our competition winners received their prizes. Check out the campaign


“Running the ‘What’s Your Story?’ competition in Australia for the 2nd year was an exhilarating experience. Receiving the feedback from kids, parents, teachers and partners about how much they enjoyed the competition really made all the hard work worthwhile, and it feels great when you have that ‘proud’ moment and you realise the important part we play in encouraging an open conversation about online safety between kids. Bring on 2016!”
Ashley Millar, Trend Micro Australia.

Our ISKF team in Ireland have been busy

Our internet safety team in Ireland have delivered an internet safety youth programme impacting over 4,000 students, sponsored an ‘Excellence in Education’ Award and ‘What’s Your Story?’ Ireland is now also a finalist in the Digital Marketing Awards 2015.

Blog 2

Trend Ireland Events Week Commencing September 14th

Two exciting Irish events taking place this week in which Trend Ireland is delighted to be participating, further strengthening our wider-community links:

TY (Transition Year) Expo, Kilkenny (Avril Ronan, Global Programme Manager for Internet Safety)

Thousands of Transition Year students (15-16 year olds) will flock to Kilkenny Wednesday and Thursday for TY Expo, where they will learn about all the amazing projects and initiatives that they can get involved in during their Transition Year.

Trend Ireland will host a stand at TY Expo, promoting the positive and successful use of the internet. Students and teachers will be able to register for our ‘What’s Your Story?’ competition 2016 and also for our Transition Year Be-smart Internet Safety Programme. And of course, we will have Oculus Rift with us! We also have Transition Year student volunteers from Kilkenny College who will support us at our stand. Kilkenny College have worked closely with us over the years with our Be-smart programme, so it’s great to be able to partner up with them.

Stay tuned for all the photos and live action! Please re-tweet and like to help us spread the word about the work that we are doing to support our ISKF mission:

Twitter: @TrendISKF_IE, @Avril_Ronan, @nic_2812, @callaghan007
Facebook: TrendMicroISKF

SAM (Sense About Maths) Den Event, Cork
(William Dalton, Director – EMEA IS and Corporate Technology)

Sense About Maths is a programme designed to provide a stimulus to 5th and 6th class primary school pupils to actively engage with STEM (science, technology, engineering, maths) subjects outside of their curriculum.

As part of the recruitment drive for SAM in 2016, a kick-off event is planned for this coming Thursday 6-8PM in the Nexus Hall at CIT (Cork Institute of Technology).

There will be approximately 200 kids and 190 parents from across the city and county joining to learn more about SAM, with a lot of activities planned for the kids: minecraft demos (if anyone knows Stamp Long Nose, his sister will be in attendance!), tip tap tap (next generation desk platform), Coder Dojo, Bio Coder Dojo etc.

The main panel will include:

•Dara Murphy, Minister of State/Minister European Affairs & Data Protection
•Emer Beamer, Founder Global Children’s Designathon (
•Ciara Judge, CIT, Founder @purchasemate & @germinaid, AAT Ambassador
•Marianne Lee, Director of Analytics and Financial Planning at Trend Micro
•Caroline O’Driscoll, Tax Partner at KPMG, Vice Chair at it@Cork, I Wish ambassador
•Dr. John Barrett, Head of Academic Studies at Nimbus Centre for Embedded Systems Research @ CIT

Trend Ireland has sponsored this event as a Gold Sponsor.