What’s Your Story 2015


At the beginning of 2015 as I transitioned from a sales role into a social media and content position, I was asked to be involved in Trend Micro’s What’s Your Story competition in Ireland, and drive the social media campaigns for both Twitter @trendISKF_IE and Facebook. The competition itself allowed for young aspiring film-makers and artists to create short films and posters to highlight creative, impactful, safe and responsible ways to use the internet.

To say I jumped at the opportunity was an understatement!

I am going to go ahead and steal a line from a song written by Michael Masser and Linda Creed, recorded by a couple of different artists but I believe made most-famous by Whitney Houston on her self-titled album:

I believe the children are our future, teach them well and let them lead the way.

That one line really strikes a chord with me, as having two small kids myself, I feel it is my duty to make sure they know how to be safe, secure, responsible and more importantly, successful online. In the society we live in today, children are now taking the step into the unknown of the internet at a much younger age, and most are more savvy to apps, search engines and social platforms then their parents will ever be. So, if in some little way I could help in spreading the good word of internet safety for kids and families, then it was something I was never going to pass up and was honored to even be asked.

This year’s competition launch in Ireland was the 10th of February, with the winners being announced on on the 20th of May, and was a massive success with schools and individuals from all over the country submitting entries, each more creative then the next. I was amazed at the level of competition this year even from the youngest of entrants, so please if you have time, go and have a look for yourself as these should definitely be seen by a wider audience:


Apart from the all of the above, the most inspiring thing I took from this whole process was the work ethic and commitment of Avril Ronan. I have never in all my time come into contact with someone so dedicated as she to empowering youth online, and I can honestly say that Avril seemed to have more hours in her day than I! Working with her and all other contributors on #WhatsYourStory2015 was an experience I will not soon forget. I am already looking forward to the planning stages and rollout of What’s Your Story 2016, as I know that this will be even bigger and more exciting than this year’s.

If you have been good enough to read this through to the end, you might also follow the above links and give us a like or a follow to show your support. Or maybe leave a comment or share your stories on how you yourself have helped the youth of today be safe and successful online.

Please feel free to share on LinkedIn & Twitter as you see fit.

Thank you for reading,

Barry O’Callaghan – Social Media & Content Manager

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.